Broker loads and direct shipper freight
| Broker loads | Direct shipper freight | |
|---|---|---|
| Who you deal with | A freight broker between you and the shipper | The company that owns the freight |
| How fast you find it | Same day on a load board | Weeks or months of sales work |
| How regular it is | Changes load by load | Often recurring lanes once you are approved |
| What the shipper expects | The broker handles onboarding | Insurance, safety record, references, sometimes a carrier packet and an RFP |
Where shippers look for capacity
- Their existing carrier list and freight brokers they already use.
- Requests for proposal (RFPs) for regular lanes, often once or twice a year.
- Industry directories, trade associations and local business networks.
- Referrals from carriers and brokers they trust.
How to approach a shipper
- Pick lanes you already run and list the shippers that load or unload there: manufacturers, distributors, farms, building suppliers.
- Find the person who books freight, usually logistics, shipping or purchasing.
- Show what you offer on their lanes: equipment, capacity, availability and your safety and insurance documents.
- Start with one load or a trial lane and deliver it cleanly before asking for more.
Freight brokers looking for shippers
Brokers win shippers the same way, by specialising in lanes, equipment or industries and proving they can cover loads reliably. A load board helps a broker on the other side of the trade: finding carriers for the freight once a shipper has given it to them.
Where GigFreight fits
GigFreight is a load board. Loads are posted from broker-type accounts, which freight brokers, forwarders and shippers all use, so the board does not separate shipper loads from broker loads. Use it to keep trucks loaded while you build direct shipper relationships, and to plan the reload from each delivery area.
Broker and shipper contact details on a load are shown only to members with a fully paid, active subscription. A trial gives access to the platform but not to load contact details.
Frequently asked questions
How do I find direct shipper loads?
By selling directly to shippers on the lanes you run: identify the companies that ship there, reach the person who books freight, show your equipment, safety record and insurance, and start with a trial load.
Are direct shipper loads better than broker loads?
They are different. Direct freight can bring regular lanes and avoids the broker margin, but takes longer to win and needs onboarding; broker loads are faster to find and need less sales work.
Does GigFreight show which loads come from shippers?
No. Loads are posted from broker-type accounts used by brokers, forwarders and shippers alike, and the board does not separate them.
Your next step
Looking for loads? Check the routes, then browse the board for your market.
Freight routes
Freight hubs
What you get
- Free, without an account: browse the load and vehicle boards.
- After registering: $1 for your first 3 days (card required). Verified companies can post loads.
- Broker contact details unlock with the first payment of your plan.
Related
- Load board for owner-operators
- How owner-operators find loads
- Load board for freight brokers
- Backhaul loads
Facts on this page last checked 2026-10-16.